@font-face{font-family:"Inter Display";src:url("fonts/InterDisplay-Medium.woff2") format("woff2");font-weight:500;font-style:normal;font-display:swap}
@font-face{font-family:"Inter Display";src:url("fonts/InterDisplay-SemiBold.woff2") format("woff2");font-weight:600;font-style:normal;font-display:swap}
@font-face{font-family:"Inter";src:url("fonts/Inter-Regular.woff2") format("woff2");font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:"Inter";src:url("fonts/Inter-Medium.woff2") format("woff2");font-weight:500;font-style:normal;font-display:swap}

:root{
  --ink:#111111;
  --paper:#ffffff;
  --muted:#595959;
  --rule:#d8d8d8;
  --accent:#E8590C;
  --wrap:1120px;
  --gutter:clamp(20px,5vw,40px);
  --display:"Inter Display","Inter",system-ui,-apple-system,"Segoe UI",Helvetica,Arial,sans-serif;
  --text:"Inter",system-ui,-apple-system,"Segoe UI",Helvetica,Arial,sans-serif;
}

*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--text);font-size:17px;line-height:1.6;font-weight:400;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
img{display:block;max-width:100%}
a{color:inherit}
p{margin:0}
h1,h2,h3{font-family:var(--display);font-weight:500;margin:0;letter-spacing:-0.025em;text-wrap:balance}

.wrap{width:100%;max-width:calc(var(--wrap) + 2 * var(--gutter));margin:0 auto;padding-left:var(--gutter);padding-right:var(--gutter)}

.skip{position:absolute;left:-9999px;top:0;background:var(--ink);color:var(--paper);padding:10px 16px;z-index:10}
.skip:focus{left:var(--gutter);top:12px}

:focus-visible{outline:3px solid var(--accent);outline-offset:3px}

/* header */
.site-header{padding-top:28px;padding-bottom:28px;display:flex;align-items:center;justify-content:space-between;gap:24px}
.brand{display:flex;align-items:center;gap:14px;text-decoration:none;font-family:var(--display);font-weight:600;font-size:18px;letter-spacing:-0.01em}
.brand img{width:40px;height:40px}
.nav{display:flex;align-items:center;gap:28px;font-size:15px}
.nav a{text-decoration:none;color:var(--muted);padding:4px 0}
.nav a:hover{color:var(--ink)}
.nav .lang{color:var(--ink);font-weight:500;border-bottom:2px solid var(--accent)}

/* hero */
.hero{padding-top:clamp(56px,10vw,120px);padding-bottom:clamp(40px,6vw,72px)}
.bar{display:block;width:72px;height:8px;background:var(--accent);margin-bottom:36px}
.hero h1{font-weight:600;font-size:clamp(2.5rem,7.4vw,5.6rem);line-height:1.01;letter-spacing:-0.04em;max-width:13.5em;text-wrap:balance}
.hero .lede{margin-top:40px;max-width:36em;font-size:clamp(1.1rem,1.6vw,1.3rem);line-height:1.55;color:#2b2b2b}
.cta-row{margin-top:44px;display:flex;flex-wrap:wrap;align-items:center;gap:20px 32px}
.btn{display:inline-block;background:var(--ink);color:var(--paper);text-decoration:none;font-weight:500;font-size:16px;padding:16px 28px 14px;border-bottom:6px solid var(--accent)}
.btn:hover{background:#2a2a2a}
.link{text-decoration-skip-ink:none;font-weight:500;text-decoration:underline;text-decoration-color:var(--accent);text-decoration-thickness:3px;text-underline-offset:6px}
.link:hover{text-decoration-color:var(--ink)}

/* generic section */
.section{padding-top:clamp(64px,9vw,112px);padding-bottom:clamp(64px,9vw,112px)}
.section > .wrap > h2{font-size:clamp(1.8rem,3.6vw,2.8rem);line-height:1.1;font-weight:600;letter-spacing:-0.035em;max-width:18em}

/* ways */
.ways{margin-top:56px;display:grid;grid-template-columns:repeat(3,1fr);gap:48px}
.way{border-top:2px solid var(--ink);padding-top:24px}
.way h3{font-size:1.4rem;line-height:1.2;font-weight:600;letter-spacing:-0.02em}
.way p{margin-top:14px;color:#2b2b2b;max-width:30em}
.start{margin-top:64px;max-width:40em;font-size:1.1rem;line-height:1.6}
.start strong{font-weight:500;border-bottom:3px solid var(--accent)}

/* proof */
.proof{background:var(--ink);color:var(--paper)}
.proof > .wrap > h2{color:var(--paper)}
.ledger{margin:56px 0 0;padding:0;list-style:none}
.row{display:grid;grid-template-columns:minmax(0,3fr) minmax(0,5fr) minmax(0,4fr);gap:24px 48px;padding:36px 0;border-top:1px solid rgba(255,255,255,.22)}
.row:last-child{border-bottom:1px solid rgba(255,255,255,.22)}
.who h3{font-size:1.35rem;line-height:1.2;font-weight:600;letter-spacing:-0.02em}
.who p{margin-top:6px;font-size:15px;line-height:1.5;color:#b9b9b9}
.what{color:#e6e6e6;max-width:34em}
.res{margin:0;padding:0;list-style:none;display:grid;gap:18px}
.res li{display:block}
.fig{font-family:var(--display);font-weight:600;font-size:1.55rem;line-height:1.15;letter-spacing:-0.03em;color:var(--paper);white-space:nowrap}
.res span:last-child{display:block;margin-top:2px;font-size:15px;line-height:1.4;color:#b9b9b9}

/* about */
.about-grid{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:48px}
.about-grid p{font-size:1.15rem;line-height:1.65;color:#2b2b2b;max-width:34em}
.about-grid p + p{margin-top:18px}

/* contact */
.contact{border-top:1px solid var(--rule)}
.contact h2{font-size:clamp(1.8rem,3.6vw,2.8rem);line-height:1.1;font-weight:600;letter-spacing:-0.035em;max-width:18em}
.contact .note{margin-top:20px;max-width:34em;color:#2b2b2b;font-size:1.1rem}
.mail{display:inline-block;margin-top:40px;font-family:var(--display);font-weight:600;font-size:clamp(1.5rem,4.6vw,3.2rem);letter-spacing:-0.035em;line-height:1.1;text-decoration:underline;text-decoration-color:var(--accent);text-decoration-thickness:6px;text-underline-offset:10px;text-decoration-skip-ink:none;word-break:break-word}
.mail:hover{text-decoration-color:var(--ink)}
.contact .also{margin-top:28px}

/* footer */
.site-footer{border-top:1px solid var(--rule)}
.foot{padding-top:28px;padding-bottom:40px;display:flex;flex-wrap:wrap;gap:12px 32px;justify-content:space-between;font-size:14px;color:var(--muted)}
.foot nav{display:flex;gap:24px}
.foot a{color:var(--muted)}
.foot a:hover{color:var(--ink)}

/* legal pages */
.legal{padding-top:48px;padding-bottom:96px;max-width:calc(46em + 2 * var(--gutter))}
.legal h1{font-size:clamp(2rem,5vw,3rem);font-weight:600;letter-spacing:-0.035em;line-height:1.1}
.legal h2{font-size:1.25rem;font-weight:600;margin-top:40px;letter-spacing:-0.02em}
.legal p{margin-top:12px;color:#2b2b2b}
.todo{background:#fff3e8;border-left:6px solid var(--accent);padding:2px 10px}

@media (max-width:960px){
  .ways{grid-template-columns:1fr;gap:40px}
  .row{grid-template-columns:1fr;gap:16px}
  .about-grid{grid-template-columns:1fr;gap:20px}
}
@media (max-width:560px){
  .nav a:not(.lang):not(.nav-contact){display:none}
  .nav{gap:18px}
  .brand{font-size:16px}
}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}

/* ===== v2 ===== */
[hidden]{display:none !important}
.section{padding-top:clamp(56px,7vw,88px);padding-bottom:clamp(56px,7vw,88px)}
.section.sep{border-top:1px solid var(--rule)}
.section > .wrap > h2,.method-head h2,.about-head h2{font-size:clamp(1.8rem,3.6vw,2.8rem);line-height:1.1;font-weight:600;letter-spacing:-0.035em;max-width:18em}

/* stages */
.stages{list-style:none;margin:48px 0 0;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:48px}
.stage{border-top:2px solid var(--ink);padding-top:24px}
.stage-top{display:flex;align-items:center;gap:14px;margin-bottom:20px}
.tile{position:relative;display:inline-flex;align-items:center;justify-content:center;width:52px;height:52px;background:var(--ink);color:var(--paper);font-family:var(--display);font-weight:600;font-size:1.6rem;letter-spacing:-0.02em;padding-bottom:6px}
.tile::after{content:"";position:absolute;left:9px;right:9px;bottom:8px;height:3px;background:var(--accent)}
.stage-name{font-family:var(--display);font-weight:600;font-size:1.1rem;letter-spacing:-0.01em;color:var(--muted)}
.stage h3{font-size:1.4rem;line-height:1.2;font-weight:600;letter-spacing:-0.02em;max-width:16em}
.pains{list-style:none;margin:24px 0 0;padding:0;display:grid;gap:16px}
.pains li{color:#2b2b2b;line-height:1.5;max-width:28em}

/* capabilities */
.caps{list-style:none;margin:48px 0 0;padding:0}
.cap{display:grid;grid-template-columns:minmax(0,4fr) minmax(0,8fr);gap:8px 48px;padding:22px 0;border-top:1px solid var(--rule)}
.cap:last-child{border-bottom:1px solid var(--rule)}
.cap h3{font-size:1.2rem;line-height:1.25;font-weight:600;letter-spacing:-0.02em}
.cap p{color:#2b2b2b;max-width:38em}

/* method */
.method{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:48px}
.order{margin-top:28px;max-width:20em;font-size:1.15rem;line-height:1.5;font-weight:500;border-left:6px solid var(--accent);padding-left:18px}
.steps{list-style:none;counter-reset:s;margin:0;padding:0;display:grid;gap:28px}
.steps li{counter-increment:s;display:grid;grid-template-columns:auto 1fr;gap:4px 22px}
.steps li::before{content:counter(s);grid-row:span 2;font-family:var(--display);font-weight:600;font-size:2rem;line-height:1;letter-spacing:-0.03em;min-width:1.2ch}
.steps strong{font-family:var(--display);font-weight:600;font-size:1.2rem;line-height:1.3;letter-spacing:-0.02em}
.steps span{color:var(--muted);font-size:.98rem;line-height:1.5}
.method-proof{margin-top:36px;padding-top:20px;border-top:1px solid var(--rule);font-size:.98rem;line-height:1.55;color:#2b2b2b;max-width:38em}

/* twin */
.twin{list-style:none;margin:48px 0 0;padding:0;display:grid;grid-template-columns:repeat(2,1fr);gap:48px}
.twin-item{border-top:2px solid var(--ink);padding-top:24px}
.twin-item h3{font-size:1.4rem;line-height:1.2;font-weight:600;letter-spacing:-0.02em}
.twin-item .pain{margin-top:16px;color:#2b2b2b}
.twin-item p + p{margin-top:12px;max-width:32em}

/* about + portrait */
.about-head{display:flex;flex-direction:column;gap:32px}
.portrait{margin:0;max-width:260px;border-bottom:6px solid var(--accent)}
.portrait img{width:100%;height:auto;aspect-ratio:4/5;object-fit:cover}

/* contact reveal */
.mail-box{margin-top:36px;display:flex;flex-wrap:wrap;align-items:center;gap:16px 24px;min-height:56px}
.mail-box .mail{margin-top:0}
.copy{font:inherit;font-weight:500;font-size:15px;background:transparent;color:var(--ink);border:2px solid var(--ink);padding:10px 18px;cursor:pointer}
.copy:hover{background:var(--ink);color:var(--paper)}
.ns{font-family:var(--display);font-weight:600;font-size:clamp(1.3rem,4vw,2rem);letter-spacing:-0.02em}
button.btn{font:inherit;font-weight:500;font-size:16px;border:0;border-bottom:6px solid var(--accent);cursor:pointer}

@media (max-width:960px){
  .stages,.twin{grid-template-columns:1fr;gap:40px}
  .cap{grid-template-columns:1fr}
  .method{grid-template-columns:1fr;gap:32px}
}

/* ===== v3 ===== */
.eyebrow{font-weight:500;font-size:clamp(.95rem,1.3vw,1.05rem);color:var(--muted);margin-bottom:22px;max-width:40em}
.hero{padding-bottom:clamp(36px,5vw,56px)}

/* figures band */
.figs-band{padding-bottom:clamp(48px,6vw,72px)}
.figs-h{font-size:15px;color:var(--muted);display:flex;flex-wrap:wrap;gap:6px 18px;align-items:baseline}
.figs-h .link{color:var(--ink);font-size:15px;text-underline-offset:5px;text-decoration-thickness:2px}
.figs{list-style:none;margin:20px 0 0;padding:0;display:grid;grid-template-columns:repeat(4,1fr);border-top:2px solid var(--ink)}
.figs li{padding:22px 24px 4px 0;display:flex;flex-direction:column;gap:4px}
.figs li + li{padding-left:24px;border-left:1px solid var(--rule)}
.figs .fig{color:var(--ink);font-size:clamp(1.7rem,2.8vw,2.3rem)}
.fig-l{font-size:15px;line-height:1.4;color:#2b2b2b}
.fig-co{font-size:13px;line-height:1.4;color:var(--muted)}

/* shared labels and lists */
.lbl{margin-top:28px;padding-top:16px;border-top:1px solid var(--rule);font-size:13px;font-weight:500;letter-spacing:.06em;text-transform:uppercase;color:var(--ink)}
.ticks,.crosses{list-style:none;margin:14px 0 0;padding:0;display:grid;gap:10px}
.ticks li,.crosses li{position:relative;padding-left:22px;line-height:1.5;color:#2b2b2b;max-width:30em}
.ticks li::before{content:"";position:absolute;left:0;top:.55em;width:9px;height:9px;background:var(--accent)}
.crosses li::before{content:"";position:absolute;left:0;top:.55em;width:9px;height:9px;border:2px solid var(--muted)}
.pains{margin-top:20px;gap:12px}
.pains li{font-style:normal}

/* formats */
.intro{margin-top:18px;font-size:1.1rem;color:#2b2b2b;max-width:36em}
.fmts{list-style:none;margin:48px 0 0;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
.fmt{border:2px solid var(--ink);padding:28px 28px 26px;display:flex;flex-direction:column}
.fmt-n{font-family:var(--display);font-weight:600;font-size:14px;color:var(--accent);letter-spacing:.02em}
.fmt h3{margin-top:10px;font-size:1.5rem;line-height:1.15;font-weight:600;letter-spacing:-0.025em}
.fmt-tag{margin-top:12px;font-weight:500;line-height:1.45}
.fmt-when{margin-top:8px;color:var(--muted);font-size:.98rem;line-height:1.5}
.fmt .ticks li{font-size:.98rem}
.terms{margin:28px 0 0;padding-top:16px;border-top:1px solid var(--rule);display:grid;gap:8px;margin-top:auto}
.fmt .ticks{margin-bottom:28px}
.terms div{display:grid;grid-template-columns:5.5em 1fr;gap:12px;font-size:.95rem;line-height:1.45}
.terms dt{color:var(--muted)}
.terms dd{margin:0;font-weight:500}
.fmt-cta{margin-top:22px;align-self:flex-start}

/* fit */
.fit{list-style:none;margin:56px 0 0;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:48px}
.fit-col{border-top:2px solid var(--ink);padding-top:22px}
.fit-col h3{font-size:1.2rem;line-height:1.25;font-weight:600;letter-spacing:-0.02em}

/* method without proof column */
.method{align-items:start}

/* contact */
.contact-actions{margin-top:36px;display:flex;flex-wrap:wrap;align-items:center;gap:20px 28px}
.contact-actions .mail-box{margin-top:0}
.contact-actions .todo{margin-left:12px;font-size:14px}
.ghost{font:inherit;font-weight:500;font-size:16px;background:transparent;color:var(--ink);border:2px solid var(--ink);padding:14px 24px;cursor:pointer}
.ghost:hover{background:var(--ink);color:var(--paper)}
.about-grid .also{margin-top:24px;font-size:1rem}
.todo{font-style:normal}

@media (max-width:960px){
  .fmts,.fit{grid-template-columns:1fr;gap:28px}
  .figs{grid-template-columns:repeat(2,1fr)}
  .figs li:nth-child(3){padding-left:0;border-left:0}
  .figs li:nth-child(n+3){border-top:1px solid var(--rule);margin-top:18px}
}
@media (max-width:560px){
  .fmt{padding:22px 20px}
  .figs li{padding-right:12px}
  .figs li + li{padding-left:14px}
  .figs li:nth-child(3){padding-left:0}
}
.terms .todo{display:inline-block;padding:0 8px}
/* v3b: pains as rows */
.pain-row{grid-template-columns:minmax(0,6fr) minmax(0,6fr);padding:26px 0}
.pain-row h3{font-size:1.25rem;line-height:1.35;font-weight:500;letter-spacing:-0.015em}
.pain-row p{line-height:1.55}
@media (max-width:960px){.pain-row{grid-template-columns:1fr;gap:10px}}

/* ===== v3c ===== */
/* expertise */
.exp{list-style:none;margin:48px 0 0;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:48px}
.exp-col{border-top:2px solid var(--ink);padding-top:22px}
.exp-col h3{font-size:1.35rem;line-height:1.2;font-weight:600;letter-spacing:-0.02em}
.exp-col .ticks{margin-top:18px;gap:12px}

/* offers, Alon style */
.offers{list-style:none;margin:48px 0 0;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:28px;align-items:stretch}
.offer{border:2px solid var(--ink);padding:30px 28px 28px;display:flex;flex-direction:column}
.offer h3{font-size:1.5rem;line-height:1.15;font-weight:600;letter-spacing:-0.025em;min-height:2.3em}
.offer-tag{margin-top:12px;color:#2b2b2b;line-height:1.5;min-height:3em}
.price{margin-top:22px;font-family:var(--display);font-weight:600;font-size:1.25rem;letter-spacing:-0.02em}
.price .todo{display:inline-block;padding:2px 10px}
.offer .lbl{margin-top:22px}
.offer .ticks{margin-bottom:28px}
.offer-cta{margin-top:auto;align-self:flex-start;font-size:15px;padding:13px 22px 11px}

/* partners band */
.partners{background:#f3f3f1}
.part{list-style:none;margin:48px 0 0;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
.part-col{background:var(--paper);border-top:6px solid var(--accent);padding:28px 26px 30px}
.part-col h3{font-size:1.35rem;line-height:1.2;font-weight:600;letter-spacing:-0.02em}
.part-pain{margin-top:12px;font-weight:500;line-height:1.5}
.part-col .ticks{margin-top:18px}
.part-cta{margin-top:36px}
.nav{gap:24px}

@media (max-width:960px){
  .exp,.offers,.part{grid-template-columns:1fr;gap:28px}
  .offer h3,.offer-tag{min-height:0}
}
@media (max-width:1100px){.nav a[href="#partenaires"],.nav a[href="#partners"]{display:none}}
.res{align-content:start}
.offer-tag{min-height:4.5em}
@media (max-width:960px){.offer-tag{min-height:0}}
.eyebrow strong{color:var(--ink);font-weight:500}
/* about v3d: small centered portrait, text aligned on photo top */
.about-grid{grid-template-rows:auto auto;row-gap:32px}
.about-head{display:grid;grid-row:1 / 3;grid-column:1;grid-template-rows:subgrid;gap:32px;justify-self:start;justify-items:center}
.about-head h2{justify-self:start}
.about-text{grid-row:2;grid-column:2;align-self:start}
.portrait{max-width:180px;width:180px}
@media (max-width:960px){
  .about-grid{grid-template-rows:none}
  .about-head{grid-row:auto;grid-template-rows:none}
  .about-text{grid-row:auto;grid-column:auto}
}
.about-head .portrait{align-self:start}
